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Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
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Sách keo gáy, bìa mềm
This flexible textbook provides an
integrated approach to user experience (UX) writing and equips students
and practitioners with the essential principles and methods to succeed
in writing for UX.
The fundamental goal of UX writing
is to produce usable and attractive content that boosts user engagement
and business growth. This book teaches writers how to create content
that helps users perform desired tasks while serving business needs. It
is informed by user-centered design, content strategy, artificial
intelligence (AI), and digital marketing communication methodologies,
along with UX-related practices. By combining writing-as-design and
design-as-writing, the book offers a new perspective for technical
communication education where UX design and writing are merged to
achieve effective and desirable outcomes.
Outlining
the key principles and theories for writing user-centered content
design, this core textbook is fundamental reading for students and early
career practitioners in UX, technical communication, digital marketing,
and other areas of professional writing.
Thể loại:Computers - Web Development
Năm:2024
In lần thứ:1
Nhà xuát bản:Routledge
Ngôn ngữ:english
Trang:267
