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Sách Making Futures Work Integrating Futures Thinking for Design, Innovation, and Strategy

220,000₫

Sách Making Futures Work Integrating Futures Thinking for Design, Innovation, and Strategy

Sách keo gáy, bìa mềm

Learn how to get started with Futures Thinking.

With this practical guide, Phil Balagtas, founder of the Design Futures

Initiative and the global Speculative Futures network, shows you how

designers and futurists have made futures work at companies such as

Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey &

Company.

This book demystifies the process of Futures Thinking

into a language that's practical and useful for both designers and

strategists. You'll learn about Strategic Foresight for using ideas

about the future to anticipate and prepare for change; explore

Speculative Design to deal with the relationship between science,

technology, and humans; and Design Fiction to explore and critique

possible futures.

Balagtas also shares stories from his journey to

build a global community and describes how he works with clients to

reshape the futures vocabulary. With this guide, you'll learn how to:

Prepare your client, team, and/or audience for...

Thể loại:Business & Economics - Investing

Năm:2024

Nhà xuát bản:O'Reilly Media

Ngôn ngữ:english

Trang:438