Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
Examine strategic management with the market-leading
book that sets the standard as today's most intellectually rich, but
practical analysis of strategic management. Written by award-winning
instructors and prominent management scholars, this textbook
incorporates cutting-edge research and examples from more than 600
companies. This edition combines a classic industrial organization model
with a resource-based view of the firm and a stakeholder perspective to
demonstrate how businesses establish competitive advantages in the
global market. You study how firms govern themselves, formulate and
implement strategies that create value for stakeholders, use strategic
alliances to enhance global competitiveness and meld strategic
management and entrepreneurial behaviors for winning growth strategies.
Thể loại:Business & Economics - Management & Leadership
Năm:2023
In lần thứ:14th
Ngôn ngữ:english
Trang:684
