Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
Why is Google Analytics 4 the most modern data model
available for digital marketing analytics? Rather than simply reporting
what has happened, GA4's new cloud integrations enable more data
activation, linking online and offline data across all your streams to
provide end-to-end marketing data. This practical book prepares you for
the future of digital marketing by demonstrating how GA4 supports these
additional cloud integrations.
Author Mark Edmondson, Google
developer expert for Google Analytics and Google Cloud, provides a
concise yet comprehensive overview of GA4 and its cloud integrations.
Data, business, and marketing analysts will learn major facets of GA4's
powerful new analytics model, with topics including data architecture
and strategy, and data ingestion, storage, and modeling. You'll explore
common data activation use cases and get the guidance you need to
implement them.
You'll learn:
• How Google Cloud integrates with GA4
• The potential use cases that GA4 integrations can enable
• Skills and resources needed to create GA4 integrations
• How much GA4 data capture is necessary to enable use cases
• The process of designing dataflows from strategy through data storage, modeling, and activation
• How to adapt the use cases to fit your business needs
Thể loại:Computers - Applications & Software
Năm:2022
In lần thứ:1
Ngôn ngữ:english
Trang:342
