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Sách Inspired How To Create Products Customers Love - ACB Bookstore

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Sách Inspired How To Create Products Customers Love - ACB Bookstore

Sách gia công
 
 
Why do some products make the leap to greatness
while others do not? Creating inspiring products begins with discovering
a product that is valuable, usable, and feasible. If you can not do
this, then it s not worth building anything. - How do you decide which
product opportunities to pursue? - How do you get evidence that the
product you are going to ask your engineering team to build will be
successful? - How do you identify the minimal possible product that will
be successful? - How do you manage the often conflicting demands of
company execs, customers, sales, marketing, engineering, design, and
more? - How can you adapt Agile methods for commercial product
environments? Product management expert Marty Cagan answers these
questions and hundreds more as he shares lessons learned, techniques,
and best practices from working for and with some of the most successful
companies in the high-tech industry. You will find that there s a very
big difference between how the very best companies create products and
all the rest.
 
 
Thể loại:Năm:
 
2008
 
In lần thứ:1st
 
Nhà xuát bản:SVPG Press
 
Ngôn ngữ:english