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NATIONAL BESTSELLER
A Book of the Year Selection for Inc. and Library Journal
“This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing
“goes viral.” If you think a popular movie, song, or app came out of
nowhere to become a word-of-mouth success in today’s crowded media
environment, you’re missing the real story. Each blockbuster has a
secret history—of power, influence, dark broadcasters, and passionate
cults that turn some new products into cultural phenomena. Even the most
brilliant ideas wither in obscurity if they fail to connect with the
right network, and the consumers that matter most aren't the early
adopters, but rather their friends, followers, and imitators -- the
audience of your audience.
In his groundbreaking investigation, Atlantic senior
editor Derek Thompson uncovers the hidden psychology of why we like
what we like and reveals the economics of cultural markets that
invisibly shape our lives. Shattering the sentimental myths of
hit-making that dominate pop culture and business, Thompson shows
quality is insufficient for success, nobody has "good taste," and some
of the most popular products in history were one bad break away from
utter failure. It may be a new world, but there are some enduring truths
to what audiences and consumers want. People love a familiar surprise: a
product that is bold, yet sneakily recognizable.
Every business,
every artist, every person looking to promote themselves and their
work wants to know what makes some works so successful while others
disappear. Hit Makers is a magical mystery tour through the last
century of pop culture blockbusters and the most valuable currency of
the twenty-first century—people’s attention.
From the dawn of
impressionist art to the future of Facebook, from small Etsy designers
to the origin of Star Wars, Derek Thompson leaves no pet rock unturned
to tell the fascinating story of how culture happens and why things
become popular.
In Hit Makers, Derek Thompson investigates:
· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
· Why Facebook is today’s most important newspaper
· How advertising critics predicted Donald Trump
· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
· How Barack Obama and his speechwriters think of themselves as songwriters
· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
· The French collector who accidentally created the Impressionist canon
· Quantitative evidence that the biggest music hits aren’t always the best
· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
· Why one year--1991--is responsible for the way pop music sounds today
· Why another year --1932--created the business model of film
· How data scientists proved that “going viral” is a myth
· How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Categories:Psychology - Cognitive Psychology
Year:2017
Publisher:Penguin Press
Language:english
Pages:352
