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Sách Global Strategy, 5th Edition

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Mã sản phẩm:
Danh mục: Sách ngoại ngữ, Sách chuyên ngành, Sách Tiếng Anh quyển Lẻ
Tình trạng: Còn hàng

Mô tả

Sách Global Strategy, 5th Edition

Sách keo gáy, bìa mềm

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

Publisher ‏ : ‎ Cengage Learning; 5th edition (January 1, 2021)

Language ‏ : ‎ English

Paperback ‏ : ‎ 484 pages