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Sách From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing

100,000₫

Sách keo gáy, bìa mềm

This book examines the historical evolution from

marking or branding products for ownership purposes to branding products

in order to promote the brand itself. In the extreme, some modern

brands so strongly promote their brand image or personality that there

is little emphasis on promoting the branded products themselves. Central

to this evolution is the development and protection of brand

identifiers, such as names, logos, and more, as well as the development

of registration and conflict-resolution systems to resolve disputes

regarding brand identifier similarities.

Categories:Business & Economics - Sales & Marketing

Content Type:Books

Year:2025

Edition:2025

Language:english

Pages:189