Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách Experiential Marketing Case Studies in Customer Experience (Sách keo gáy, bìa mềm)
Experiential marketing has become an indispensable
tool for all types of businesses across multiple sectors. This book
provides an all-encompassing, practical, and conceptual map of
contemporary experiential case studies, which together offer insights
into this exciting approach to customer experience.
Experiential
Marketing incorporates 36 international case studies from 12 key
sectors, from technology, consumer goods, and B2B to luxury, events, and
tourism sectors. With a selection of case studies from leading brands,
such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer,
and Amtrak, the reader will learn and practice the experiential
marketing tools and strategies through these examples. Expert
testimonials, practical applied exercises, and the author’s online
videos provide both theoretical foundations and concrete application.
This
is a must-read for advanced undergraduate and postgraduate Marketing
and Customer Experience students and an excellent teaching resource. It
should also be of great use to practitioners – particularly those
studying for professional qualifications – who are interested in
learning experiential marketing strategies and developing knowledge
about the way big brands in different sectors are designing the customer
experience online and offline.
Online material includes lecture
slides, a test bank of questions, an instructor’s manual, and
explanatory videos.
Thể loại:Business & Economics - Sales & Marketing
Năm:2021
In lần thứ:1
Ngôn ngữ:english
Trang:346
