Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition,
is a brief version of the authors' market-leading text STRATEGIC
MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus
on core concepts in the field in a more succinct, streamlined format.
Based on real-world practices and current thinking, the text's
presentation of strategic management features an increased emphasis on
the ''business model'' concept as a way of framing the issues of
competitive advantage. Cutting-edge research, new strategic management
theory, and a hands-on approach allow students to explore major topics
in management, including corporate performance, governance, strategic
leadership, technology, and business ethics. Its high-quality case
program examines small, medium, and large companies--both domestic and
international--so that students gain practice putting chapter concepts
into action
Thể loại:Business & Economics - Management & Leadership
Năm:2011
In lần thứ:3
Nhà xuát bản:Cengage Learning
Ngôn ngữ:english
Trang:421
