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I just finished reading Engage and thought it was a
fantastic read. The world of social media is new to me and it's very
exciting. There are so many tools available to help build your brand
online - it's overwhelming. Brian Solis makes it a bit easier and
provides a clear path forward for thinking through the issues around how
to make more customers advocates by engaging with them. He presents his
ideas in such a way as to encourage you to try them. After reading it,
you're not intimidated by the power of the tools, rather, you're
empowered. What I loved most about it is that it's execution-oriented.
We've all read enough theory and while it's interesting, you can't
figure out what to do with it. That's not this book. His early chapters
set the stage on how to identify the right networks, people, keywords,
influencers, communities and tools that can be used by you to increase
your brand. He provides a *toolbox* list that's organized by categories
which i found immensely helpful. Given the pace of this industry, I'm
sure that the list has been modified, but the cool thing is that he
always keeps the list up to date at his website [...]. So, the book lays
out the foundation, but the site keeps the tools fresh and new
extending the value of the book as the foundation doesn't change. He
then lays out the roadmap - it's almost a step-by-step approach on what
to do and how to do it. Of course, each of our businesses is different,
so how we implement his approach requires alot of work on our part, but
it's easier given his expertise on what is proven to work. This book
will become a reference for me as i continue to build my brand online. I
wish I could provide statistics for you on the results I've achieved
using the framework, but it's too new and I was so excited about the
book that I wanted to share this review. If you want a book that helps
you navigate this new media world, buy it as you will use again and
again.
Categories:Business & Economics - Small Business
Year:2010
Publisher:Wiley
Language:english
Pages:402
