Bộ sách luyện thi ETS 2023 LC&RC
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Laudon’s E-commerce 2017: Business, Technology, Society
emphasizes three driving forces behind the expanding field of
e-commerce: technology change, business development, and social issues. A
conceptual framework uses the templates of many modern-day companies to
further demonstrate the differences and complexities in e-commerce
today. An in-depth investigation of companies such as Uber, Airbnb,
Pinterest, Spotify, and Alibaba kick off the course while preparing
students for real-life scenarios.
In the Thirteenth Edition, Laudon
and Traver add new existing case studies and update existing ones to
match developments in the e-commerce field in today’s tech world. They
have built in additional video cases for each chapter, making the
material even more accessible to students as they prepare for their
future roles in business.
Year:2018
Edition:13
Language:english
Pages:912
