Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
This textbook balances the theory of digital
marketing with the practical skills for prospective marketers in
professional organizations, both public and private. It begins with an
introduction to the digital landscape following the structure of market
segmentation, B2C, B2B applications, as a starting point, of digital
marketing. It then takes the readers through the customer journey, use
of social media, and the rising importance of video-based communication.
Given this background, students will learn the organization, technical
skills and project management needed for digital marketing, including
online public relations, communications, and internet branding. An
extensive summary of strategies necessary to work with digital marketing
in a longer perspective is also provided.
Thể loại:Business & Economics - Sales & Marketing
Content Type:Sách
Năm:2024
In lần thứ:2024
Ngôn ngữ:english
Trang:486
