Sách Data Mining Techniques in CRM Inside Customer Segmentation

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Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

Sách Data Mining Techniques in CRM Inside Customer Segmentation

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Sách Data Mining Techniques in CRM Inside Customer Segmentation

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Mã sản phẩm:
Danh mục: Sách ngoại ngữ, Sách chuyên ngành, Sách Tiếng Anh quyển Lẻ
Tình trạng: Còn hàng

Mô tả

Sách Data Mining Techniques in CRM Inside Customer Segmentation
Sách keo gáy, bìa mềm

A complete and comprehensive handbook for the

application of data mining techniques in marketing and customer

relationship management. It combines a technical and a business

perspective, bridging the gap between data mining and its use in

marketing. It guides readers through all the phases of the data mining

process, presenting a solid data mining methodology, data mining best

practices and recommendations for the use of the data mining results for

effective marketing. It answers the crucial question of 'what data to

use' by proposing mining data marts and full lists of KPIs for all major

industries.Data mining algorithms are presented in a simple and

comprehensive way for the business users along with real-world

application examples from all major industries.The book is mainly

addressed to marketers, business analysts and data mining practitioners

who are looking for a how-to guide on data mining. It presents the

authors' knowledge and experience from the "data mining trenches",

revealing the secrets for data mining success.

Categories:Mathematics

Year:2010

Edition:1

Language:english

Pages:372

https://zalo.me/0969436832

0969436832