Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách Data Mining Techniques For Marketing, Sales, and Customer Relationship Management 3rd Ed. 2011 (Sách keo gáy, bìa mềm)
The leading introductory book on data mining, fully
updated and revised! When Berry and Linoff wrote the first edition of
Data Mining Techniques in the late 1990s, data mining was just starting
to move out of the lab and into the office and has since grown to become
an indispensable tool of modern business. This new edition--more than
50% new and revised-- is a significant update from the previous one, and
shows you how to harness the newest data mining methods and techniques
to solve common business problems. The duo of unparalleled authors share
invaluable advice for improving response rates to direct marketing
campaigns, identifying new customer segments, and estimating credit
risk. In addition, they cover more advanced topics such as preparing
data for analysis and creating the necessary infrastructure for data
mining at your company. Features significant updates since the previous
edition and updates you on best practices for using data mining methods
and techniques for solving common business problems Covers a new data
mining technique in every chapter along with clear, concise explanations
on how to apply each technique immediately Touches on core data mining
techniques, including decision trees, neural networks, collaborative
filtering, association rules, link analysis, survival analysis, and more
Provides best practices for performing data mining using simple tools
such as Excel Data Mining Techniques, Third Edition covers a new data
mining technique with each successive chapter and then demonstrates how
you can apply that technique for improved marketing, sales, and customer
support to get immediate results.Exercises and data sets to accompany
this book are available at
jmp.com/en_us/academic/data-mining-techniques.html
Thể loại:Business & Economics - Sales & Marketing
Năm:2011
In lần thứ:3
Ngôn ngữ:english
