Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
Sách keo gáy, bìa mềm
Big Data Analytics: Applications in Business and
Marketing explores the concepts and applications related to marketing
and business as well as future research directions. It also examines how
this emerging field could be extended to performance management and
decision-making. Investment in business and marketing analytics can
create value through proper allocation of resources and resource
orchestration process. The use of data analytics tools can be used to
diagnose and improve performance.
The book is divided into five
parts. The first part introduces data science, big data, and data
analytics. The second part focuses on applications of business analytics
including:
Big data analytics and algorithm
Market basket analysis
Anticipating consumer purchase behavior
Variation in shopping patterns
Big data analytics for market intelligence
The
third part looks at business intelligence and features an evaluation
study of churn prediction models for business Intelligence. Part IV
examines analytics for marketing decision-making and the roles of big
data analytics for market intelligence and of consumer behavior. The
book concludes with digital marketing, marketing by consumer analytics,
web analytics for digital marketing, and smart retailing.
This
book covers the concepts, applications and research trends of marketing
and business analytics with the aim of helping organizations increase
profitability by improving decision-making through data analytics.
Thể loại:Business & Economics - Sales & Marketing
Năm:2022
In lần thứ:1
Ngôn ngữ:english
Trang:256
