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Lean Customer Development

110,000₫

This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants.

✪ Miễn phí GIAO HÀNG đơn hàng từ 399.000đ
✪ Giao hàng COD toàn quốc nhanh chóng từ 2 - 4 ngày
✪ Giao hàng HOẢ TỐC trong nội thành Hà Nội
✪ Hỗ trợ xuất hóa đơn VAT theo yêu cầu

Mã sản phẩm: STA295
Danh mục: Sách chuyên ngành
Tình trạng: Còn hàng

Mô tả

Lean Customer Development (Sách gia công, Bìa mềm)

Lean Customer Development

Thể loại:Business & Economics - Sales & Marketing

Năm:2017

Ngôn ngữ:English

Trang:238

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the «ah-ha!» moments that inspire truly great products.