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Digital Marketing Strategy (2019)

129,000₫

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy.

✪ Miễn phí GIAO HÀNG đơn hàng từ 399.000đ
✪ Giao hàng COD toàn quốc nhanh chóng từ 2 - 4 ngày
✪ Giao hàng HOẢ TỐC trong nội thành Hà Nội
✪ Hỗ trợ xuất hóa đơn VAT theo yêu cầu

Mã sản phẩm: STA347
Danh mục: Sách chuyên ngành
Tình trạng: Còn hàng

Mô tả

Digital Marketing Strategy (Sách gia công, bìa mềm)

Digital Marketing Strategy An Integrated Approach to Online Marketing 2019-1

Thể loại:Business & Economics - Sales & Marketing

Năm:2019

In lần thứ:2

Ngôn ngữ:English

Trang:385

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.