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Consumer Data Research

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Mã sản phẩm: STA54
Danh mục: Sách ngoại ngữ, Sách Tiếng Anh quyển Lẻ
Tình trạng: Còn hàng

Mô tả

Năm:2018

In lần thứ:1st Edition

Ngôn ngữ:English

Trang:198

Consumer Data Research-UCL Press (2018)-1 copy

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.